The Kick TB Campaign is a unique project that uses football (soccer), the World’s most popular sport, to educate and engage young people in the effort to stop the spread of tuberculosis. First inaugurated in South Africa during the 2010 World Cup, Kick TB has expanded to Brazil, the host country of the 2014 World Cup. The goal of Kick TB is to enlist children as “health agents” by teaching them about TB symptoms, diagnosis, prevention, and treatment.